This course expands on the content in Part 1 by identifying the Facebook Platform options available either on Facebook.com or for integration into an external website. One of your most valuable and versatile options is custom applications. Those that require access to user profile information require a process known as authentication, which this course explains along with other important factors to consider before designing an app.

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Weitere Lerneinheiten

Facebook Pages

Page Fundamentals
Page Insights and Metrics
Align Strategies to Objectives
Conversations to Engage & Retain

Facebook Ads

Facebook Advertising Options
Ad Campaign Management Basics

Facebook Technology

Platform for Marketers – Part 1
Platform for Marketers – Part 2
Facebook Platform Policy

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