This course explores how to align your social marketing strategy to your brand’s mission and objectives, in a way that maximizes fan engagement; Page likes, and post virality. It also demonstrates how to build a conversational calendar—a structured and scheduled approach to fan engagement.

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Weitere Lerneinheiten

Facebook Pages

Page Fundamentals
Page Insights and Metrics
Align Strategies to Objectives
Conversations to Engage & Retain

Facebook Ads

Facebook Advertising Options
Ad Campaign Management Basics

Facebook Technology

Platform for Marketers – Part 1
Platform for Marketers – Part 2
Facebook Platform Policy

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