This course explores the role that conversations and stories play in maintaining fan engagement, expanding your fan base, and retaining fans of your Page. You will learn the importance of choosing an appropriate “voice” for your brand and how to leverage that voice via a monthly conversational calendar.

[box type=“info]

Weitere Lerneinheiten

Facebook Pages

Page Fundamentals
Page Insights and Metrics
Align Strategies to Objectives
Conversations to Engage & Retain

Facebook Ads

Facebook Advertising Options
Ad Campaign Management Basics

Facebook Technology

Platform for Marketers – Part 1
Platform for Marketers – Part 2
Facebook Platform Policy

[/box]

---