This course begins by comparing Facebook’s two advertising channels – insertion order versus bidded marketplace – and the corresponding ad placements on Facebook. You can choose which channel best suites your needs or explore both for extra credit. In either case, you’ll discover the difference between Ads and Sponsored Stories, and the best practices for delivering ads.

[box type=“info]

Weitere Lerneinheiten

Facebook Pages

Page Fundamentals
Page Insights and Metrics
Align Strategies to Objectives
Conversations to Engage & Retain

Facebook Ads

Facebook Advertising Options
Ad Campaign Management Basics

Facebook Technology

Platform for Marketers – Part 1
Platform for Marketers – Part 2
Facebook Platform Policy

[/box]

---